Hi, I am Khush

I started my marketing career at a time when virality was just starting to take off—when brands were obsessed with chasing trends, and “going viral” felt like the ultimate win. But over the years, I’ve realized that not all virality holds value. Bad virality fades fast, leaving little room for real growth. What truly lasts is meaningful connection, authentic storytelling, and strategies rooted in understanding the audience.

With over five years of experience in marketing, I’ve seen firsthand how every brand has its own unique touch, voice, and way of connecting with people. As a marketer, my role isn’t just to follow trends—it’s to do the homework, dive deep into research, and craft strategies that help brands grow in ways that are both impactful and sustainable.

I love the entire process: from building campaigns from scratch and executing them with precision to analyzing performance data and uncovering insights that drive continuous improvement. Marketing isn’t just what I do; it’s how I help brands find their voice, tell their story, and create connections that last far beyond the fleeting buzz of virality.