Responsibilities At
NJI Media

  • Content and SEO Optimization: Led the optimization of website content and social media strategies utilizing WordPress, SEMrush, and Rank Math SEO, resulting in a 25% increase in organic traffic and improved user engagement across digital platforms.

  • Performance Analysis: Designed and managed over five performance dashboards using Google Analytics and HubSpot, driving strategy adjustments that increased website traffic by 15% and social media engagement by 10%.

  • Budget Optimization: Created and monitored the marketing budget, optimizing ad spend across Google Ads, Meta, and Display Ads to refine cost-per-click metrics and improve overall campaign efficiency.

  • Data Reporting: Spearheaded the creation of detailed performance reports through Looker and Salesforce, providing actionable insights that informed strategic decisions and enhanced campaign outcomes.

  • Content Calendar Management: Curated and maintained content calendars, aligning campaigns with industry trends and major events, achieving a 20% boost in brand visibility and audience engagement.

  • SEO Enhancements: Conducted comprehensive keyword research and implemented SEO optimizations for internal case studies, driving a 20% improvement in organic search visibility.

Articles

Stories I’ve Helped Bring to Life

  • I contributed to articulating and refining the article "NJI Grows Global Team With New Talent and Expanded Service Offerings", which highlights NJI’s strategic expansion heading into 2025.

    • Collaborating closely with the team, I helped shape the narrative, emphasizing the impact of new hires, promotions, and expanded service offerings, ensuring the tone and structure aligned with NJI’s brand identity.

    • The article reflects NJI’s commitment to delivering impactful, culturally fluent creative solutions, celebrating both new and existing team members while inviting future talent to join the journey.

    Published: November 26, 2024

  • I contributed to the first draft of this article by researching insights shared in Upwork’s AI Webinar and focusing on SEO strategies. My work involved:

    • Crafting the initial structure and content based on Jacqueline Tangorra’s AI integration insights.

    • Identifying relevant keywords to enhance search performance and drive organic traffic.

    • Creating a foundation for an actionable guide tailored for SMBs and enterprises to leverage AI effectively.

    Published: October 28, 2024