UGC Campaigns

Driving Engagement Through UGC Campaigns for Rubera

As part of my marketing strategy for Rubera Body Lotion, I led a User-Generated Content (UGC) campaign designed to boost authenticity, customer trust, and brand engagement.

Key Achievements:

• 86.8K+ views on the top-performing video, showcasing powerful influencer reach.

• Consistent engagement with over 10,000+ views across campaign content.

• Developed influencer collaborations to highlight product benefits through authentic storytelling.

• Increased organic reach and brand awareness without heavy reliance on paid ads.

My Role:

• Strategic Planning: Identified the right creators to align with the brand’s voice and audience.

• Content Direction: Provided creative guidelines while ensuring the content remained authentic and relatable.

• Performance Analysis: Tracked key metrics like views, engagement rates, and conversion influence to optimize future campaigns.