CrazyHands is a trailblazer in the digital education space, empowering creative learners worldwide with innovative courses and resources. As a core member of the marketing team,

I played a pivotal role in shaping the platform’s global growth strategy. From streamlining communication through automation to crafting high-conversion campaigns, my work contributed to establishing CrazyHands as a trusted name for creative skills education, serving over 18,000 students in 3 years.

Responsibilties At CrazyHands

  • Marketing Operations:

    • Managed end-to-end marketing processes, from website optimization to implementing automation tools.

    • Transformed the website into a high-conversion landing page, enhancing user experience and lead generation.

  • Email Marketing & Communication:

    • Used Mailchimp for seamless post-purchase communication and upsell campaigns.

    • Connected Razorpay to Mailchimp via Pabbly, ensuring automated and direct communication with customers.

  • Creative Ideation & Execution:

    • Conducted weekly brainstorming sessions for fresh ad creatives and copy to avoid ad fatigue.

    • Tested multiple creatives across different niches to identify top-performing strategies.

  • Ad Campaign Management:

    • Ran highly targeted ad campaigns on platforms like TikTok, Instagram, and Facebook.

    • Optimized campaigns with A/B testing to achieve cost efficiency and maximize reach.

  • Data-Driven Decisions:

    • Analyzed campaign performance data to refine strategies and ensure consistent growth.

Winning AD Creatives

  • Creative 1

  • Creative 2

  • Creative 3

Winning AD Vidoes