Responsibilities at SITH

  • Directed strategic marketing initiatives for client campaigns.

  • Collaborated with clients to align marketing strategies with their goals.

  • Led a team to execute campaigns effectively.

  • Created engaging content across multiple platforms.

  • Monitored campaign performance and provided actionable insights.

  • Contributed to social media, email marketing, and SEO efforts.

    • Managed and created engaging content for Instagram, Facebook, and LinkedIn, increasing follower engagement by 20%.

    • Developed social media campaigns to promote events like the Suffolk Shark Tank and team takeovers.

    • Monitored analytics to measure content performance and refine strategies for improved outreach.

    • Collaborated on website development and maintenance, ensuring alignment with branding and marketing goals.

    • Optimized content for SEO, improving visibility for target audiences like solopreneurs and small businesses.

    • Created user-friendly web pages highlighting services offered by SITH, such as social media management and content marketing.

    • Produced and managed podcasts featuring student and faculty collaborations, amplifying key stories and successes from the Suffolk community.

    • Edited episodes to ensure high-quality output and consistency with SITH’s brand voice.

    • Promoted podcasts through social media campaigns and email marketing to boost listenership.

    • Designed and distributed monthly newsletters to showcase achievements, upcoming events, and services.

    • Enhanced open and click-through rates by using personalized content and visually appealing layouts.

    • Integrated newsletters with other marketing efforts to maintain consistent communication with stakeholders.